On October 14th, I attended The Limited pop-up store opening in Soho. I’m not sure if everyone had received 40% off that night, but earlier on in the evening they were giving away 40% off cards to guests. They had run out of cards quickly, but since my friend had received one, they had honored the 40% off for my purchase as well. I ended up purchasing everything I had eyed at the holiday preview – Shaker Infinity scarf (can be worn 7 different ways), Forenza chunky sweater, clutch with metal studs and ruffled rose design, zipper clutch, multi-zipper belt and mixed chain belt.
The holiday collection focuses on turtlenecks, the everyday pant, skinny belt, ruffle cardigan and classic long sleeve shirt. There was also a wall of braided, ribbon, chain and bugle bead necklaces. It was easy for shoppers to pick out which one they wanted since they were all numbered.
The pop-up shop was incredibly merchandised and shoppers happily made their purchases. I had the opportunity to meet Nicole Williams, author of Girl On Top, who was hosting a launch party for her new book at the pop up shop the following night. After guests shopped, mingled and enjoyed champagne and hors d'oeuvres, on their way out they received a fabulous tote from The Limited with an asymmetrical flap clutch, necklace graphic tee and Shaker Infinity scarf.
The holiday collection focuses on turtlenecks, the everyday pant, skinny belt, ruffle cardigan and classic long sleeve shirt. There was also a wall of braided, ribbon, chain and bugle bead necklaces. It was easy for shoppers to pick out which one they wanted since they were all numbered.
The pop-up shop was incredibly merchandised and shoppers happily made their purchases. I had the opportunity to meet Nicole Williams, author of Girl On Top, who was hosting a launch party for her new book at the pop up shop the following night. After guests shopped, mingled and enjoyed champagne and hors d'oeuvres, on their way out they received a fabulous tote from The Limited with an asymmetrical flap clutch, necklace graphic tee and Shaker Infinity scarf.
Although The Limited pop-up shop was only open for 4 days, it seemed to be successful among shoppers! I hope The Limited decides to either open up stores in NYC or open up another pop-up shop next season.
- Kim Weling
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