Jurlique's New Purely White Skin Brightening

Jurlique recently launched Purely White Skin Brightening, which naturally brightens skin and helps visibly fade discoloration, increase firmness and prevent visible signs of aging.

The Purely White Skin Brightening System contains VITABRIGHTKX, a natural superfruit lightening complex which is clinically proven to even skin tone in just 30 days. VITABRIGHTKX contains Kakadu Plum Extract (this plum is shown to have the highest Vitamin C content in the plant kingdom and an impressive 50X the content of oranges!), Citrus Unshiu Peel Extract, Ascorbyl Glucoside and African Birch.

Each product in the Purely White Skin Brightening system includes a combination of ingredients unique to each product, including Rhyolite (natural mineral exfoliator to gently polish and brighten skin), Sabiwhite (an antioxidant with excellent skin brightening abilities) and Sodium Hyaluronate (natural extract that has the ability to retain water and maintain moisture on the skin to help improve elasticity and revive dry, dull looking skin). The formulas are free of Sodium lauryl sulfate, Parabens, PEG's, Artificial colors and Artificial fragrances.

I've been using Jurlique's Purely White Skin Brightening products for a few weeks now. I love the light, floral fragrance and I feel like it really has brightened my skin and evened out my skin tone. Everyone has been asking me what I've been using! The Purely White Skin Brightening Day Cream was actually used during my recent signature aromatherapy facial at Jurlique. The fragrance blended in perfectly with the other Jurlique products. I felt moisturized, rejuvenated and ready to go! There are five Purely White Skin Brightening products:

• Purely White Skin Brightening Cleanser, $23, 3.5 oz.


• Purely White Skin Brightening Mist, $34, 3.3 oz.


• Purely White Skin Brightening Essence, $58, 1.0 oz.


• Purely White Skin Brightening Day Cream, $45 1.4 oz.


• Purely White Skin Brightening Night Treatment, $48, 1.4 oz.

Jurlique has also recently launched a Moisturizing Hand Sanitizer available in a pump ($15, 5.9 0z) or travel size. This natural hand sanitizer kills 99.9% of germs instantly, while moisturizing without drying out your hands.

Also new is the Love Balm ($6.50, 0.5 oz.), a skin salve that moisturizes, soothes, softens and protects dry or chapped skin. It is lightly fragranced with Tangerine oil.

- Kim Weling