Mrs. Meyer's Clean Day® Launches 68 Load Laundry Detergent

I can't say I look forward to doing my laundry every week, but when you have designer pieces in your wardrobe you have to make sure you do your best to take care of them. I was recently introduced to Mrs. Meyer's Clean Day® aromatherapeutic, earth-friendly cleaners and laundry supplies, including the newly launched 68 Load 4X Laundry Detergent.

My first impression of Mrs. Meyer's Clean Day® - I really love the fragrances! Bluebell and Rosemary scent collections are all-natural fragrances, made with essential oils and other natural ingredients. I've done laundry with the Bluebell laundry detergent, which has a delicate floral scent and a burst of blue-violet. I love garden fresh scents like Rosemary and Basil, so I can't wait to try those. The fragrance is a major factor when determining what laundry detergent I use, as I'm looking for unique scents that are invigorating and refreshing, and not your average, generic scents.

Aside from loving Mrs. Meyer's Clean Day® scents, the laundry products are phosphate-free and are energy/cost efficient, especially with the new 68 Load 4X Laundry Detergent. I'm still getting used to it, but all you need to add in is 1 tablespoon of detergent, because of the concentration. I'm used to pouring in a 1/2 cup to 1 cup of detergent. Using too much detergent can cause reside on the inside of the washing machine that can get on your clothes. There are also two ways to pour your detergent - by using the flip top cap or using the clear cup. It also works as a great stain remover. The packaging size makes it easy and sufficient to transport and perfect for those urban, smaller spaces.

I picked up some interesting tidbits from Mrs. Meyer's Clean Day® Laundry Survey, like the average American does 4 loads of laundry per week and more than half find doing the laundry is their most time consuming chore.

Here are some of the statistics:

• Nearly four-fifths of Americans do full loads of laundry to save time and money.
• More than half of people carefully measure out their detergent to make it last longer.
• 44% would give up Facebook for a year, in exchange for not doing their laundry chore.
• Almost 4 out of 10 (38%) people have bought new underwear/socks to last another week in order to avoid doing laundry
• One third of Americans will wear dirty clothes that they knew were smelly and/or stained in order to get out of doing laundry again. Men were the bigger culprits! (Eeeewwwww gross)!!!
• If their partner/spouse did their laundry, 55% of men and women would be so happy they'd want to put those clean sheets to good use!
• Not surprisingly, Americans typically have a "bigger is better" mentality. 4 out of 5 Americans think that big packages/bottles of detergents are cost efficient. - 1 tiny bottle (34 oz) handles 68 loads of laundry, which is just $.24 a load

**For the above statistics, background and Methodology for Mrs. Meyer's Clean Dat Survey Statistics have been provided by Leiflin Associates, Inc.

The 68 Load Laundry Detergent retails for $15.99, along with dryer sheets ($7.99) and fabric softener ($7.99). Some of the other scents include lavender, lemon verbena, and geranium.

I can't wait to try some of the other Mrs. Meyer's Clean Day® cleaning products, such as liquid dish soap ($3.99), liquid hand soap ($3.99), countertop spray ($3.99), all purpose cleaner ($7.99) and glass cleaner ($4.99), toilet bowl cleaner ($4.99), bathroom cleaner ($3.99), surface scrub ($4.99) and surface wipes ($3.99). They also offer an air care assortment of scented soy candles ($9.99) and room fresheners ($4.99).

You can shop online at mrsmeyers.com or at your local Target, Walmart and select grocery stores.

During the launch, we were introduced to Mrs. Meyer's Clean Home book, complete with shortcuts and tips for the kitchen, bathroom, bedroom and living rooms, as well as Shop Your Closet: The Ultimate Guide to Organizing Your Closet With Style by Melanie Fascitelli. During the event, Melanie had provided some great closet editing tips and mentioned the Ten Commandments of Hanging, which is stated on the back of her book. I can't wait to read both books and pickup some more helpful tidbits!

- Kim Weling