During October Breast Cancer Awareness Month, 100% of sales from the Aerie Limited-Edition Bridget Bra will go to Bright Pink, a non-profit organization dedicated to prevention and early detection of breast and ovarian cancer in young women.
A personalized hangtag will also come with each purchase, so customers can dedicate their bras to someone they love. With in-store purchases, customers who make a donation of $5 or more to Bright Pink will receive an Aerie Bright Pink Nail Polish (while supplies last).
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- Kim Weling
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