GrandCentralBeauty S.M.A.R.T. Skin Perfecting Serum+Primer

On February 27th, I celebrated the launch of GrandCentralBeauty S.M.A.R.T. Skin Perfecting Serum+Primer, with founders Jackie Lee and Ginger King at Henri Bendel, with event co-hosts Lara Eurdolian of Pretty Connected and Jessica Pimentel from Orange is the New Black.

The S.M.A.R.T. Skin Perfecting Serum+Primer is a unique all-over face treatment that instantly smoothes, moisturizes and acts as your makeup primer, under-eye smoother, over-makeup setter and lip serum, while working continuously to treat imperfections. This serum+primer uses exclusive S.M.A.R.T. Skin Perfecting technology, resulting in products that Smooth, Moisturize, Anti-Aging, Redness-reduce, and Tone. 

This oil-free serum+ primer works for all skin types and combines natural moisturizers, fruits, and botanicals such as squalane from brazilian sugar cane, apple, watermelon, lentil, rice and soybean protein. The serum+primer provides instant hydration, diminishes appearance of fine lines, under eye dark circles and puffiness, softens skin texture and features instantly brighter, more even-toned skin. 

GrandCentralBeauty S.M.A.R.T. Skin Perfecting Serum+Primer is available at Henry Bendel, NewBeauty at Fred Segal Santa Monica, Birchbox.com (It was recently sampled in March's Birchbox), grandcentralbeauty.com and select specialty and apothecary boutiques. 

Lara Eurdolian of Pretty Connected, Jessica Pimentel from Orange is the New Black and GrandCentralBeauty founder Jackie Lee

With GrandCentralBeauty founder Ginger King

Beauty Bloggers

- Kim Weling