Launch of ZYRTEC ALLERGY FACE Beauty Kit with Jordana Brewster

On Wednesday, March 23rd, I celebrated the launch of ZYRTEC® ALLERGY FACE® Beauty Kit with Jordana Brewster and celebrity makeup artist Jamie Greenberg at Nomo Soho. Guests received makeovers by Glamsquad, and a gift bag including the ZYRTEC® ALLERGY FACE® Beauty Kit and GLAMSQUAD and Gilt gift cards. 

Jamie Greenberg unveiled the ZYRTEC® ALLERGY FACE® Beauty Kit to attendees, and shared her spring beauty tips for allergy sufferers. 

Here are some of my Jamie's spring allergy beauty tips:

- WHEN dealing with watery eyes, be sure to apply mascara by starting at the root of your lashes and drawing the wand upwards in one steady motion. Avoid wiggling the wand or blinking, as that can cause eyes to water even more and leave you with smudges. 

- ANOTHER option is to use disposable mascara wands every time you apply mascara. You will avoid allergens and other build-up that can occur on reusable wands.

- A BOLD, glossy lip is a great way to distract from watery eyes, especially when you don't feel like wearing a lot of makeup. Start by linking your lips with a bold-colored pencil before applying a matte lipstick. Add a little texture with a silky, sheer gloss to seal in color and move the focus to your lips. 

- APPLYING cool moisturizer may help reduce puffiness caused by allergies, so store moisturizer in your refrigerator. Before bedtime, remove all your makeup with a gentle cleanser and apply the cool cream to your face to soothe and nourish skin during the night. 

- ALWAYS choose a wipeable makeup bag like this ALLERGY FACE® Cosmetic Bag. It is easy to clean and should be sanitized frequently. The pros keep extra makeup-removing towelettes on hand, as they can help reduce allergens and keep the interior and exterior of your makeup bag tidy. 

- VERY OFTEN oils, allergens and other residue can build up in our makeup palettes, which can cause irritation. To avoid this issue, lay a transparent adhesive tape over the powder and remove to take off the debris from the top.

- TO MINIMIZE allergens, opt for pencils that require sharpening instead of twist-up products. If you sharpen liner pencils before every use, you can ensure you always start with a clean layer of makeup. 

The ZYRTEC® ALLERGY FACE® Beauty Kit includes:

*Sample Size AVEENO ULTRA-CALMING® Nourishing Night Cream .3 oz
*Sample Size NEUTROGENA® HEALTHY VOLUME® Mascara .16 oz
*Sample Size NEUTROGENA® MOISTURE SHINE® Gloss .07 oz
*An Allergy Sufferers' Guide to Spring Beauty
*Coupon for $10 off ZYRTEC®

ZYRTEC® ALLERGY FACE® Beauty Kit is free when you add it to your cart and purchase a product from the Beauty In Bloom sale on Gilt.com. It can also be purchased on its own for $19 at Gilt.com while supplies last. 

- Kim Weling